
{"id":1099,"date":"2023-03-03T10:11:40","date_gmt":"2023-03-03T03:11:40","guid":{"rendered":"https:\/\/onschool.flatvn.com\/en\/?p=1099"},"modified":"2024-12-29T17:34:43","modified_gmt":"2024-12-29T10:34:43","slug":"tong-quan-thi-truong-edtech-tai-viet-nam","status":"publish","type":"post","link":"https:\/\/onschool.edu.vn\/en\/tong-quan-thi-truong-edtech-tai-viet-nam\/","title":{"rendered":"T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng EdTech t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">L\u0129nh v\u1ef1c gi\u00e1o d\u1ee5c, \u0111\u1eb7c bi\u1ec7t l\u00e0 ng\u00e0nh d\u1ecdc th\u1ecb tr\u01b0\u1eddng EdTech, \u0111\u00e3 thu h\u00fat \u0111\u00e1ng k\u1ec3 s\u1ef1 ch\u00fa \u00fd c\u1ee7a c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1ec3 t\u00ecm ki\u1ebfm nhi\u1ec1u c\u01a1 h\u1ed9i h\u01a1n. EdTech, s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa Gi\u00e1o d\u1ee5c v\u00e0 C\u00f4ng ngh\u1ec7, v\u1eabn \u0111ang \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam v\u1edbi gi\u00e1 tr\u1ecb \u01b0\u1edbc t\u00ednh l\u00ean t\u1edbi 3 t\u1ef7 USD. C\u00f9ng v\u1edbi s\u1ef1 qu\u1ea3ng c\u00e1o r\u1ea7m r\u1ed9, ch\u00ednh quy\u1ec1n Vi\u1ec7t Nam \u0111\u00e3 th\u00fac \u0111\u1ea9y m\u1ea1nh m\u1ebd c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200bE-learning, khuy\u1ebfn kh\u00edch v\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho ph\u1ee5 huynh v\u00e0 h\u1ecdc sinh \u00e1p d\u1ee5ng h\u1ecdc t\u1eadp tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00e1c ngu\u1ed3n t\u00e0i nguy\u00ean k\u1ef9 thu\u1eadt s\u1ed1. B\u00e1o c\u00e1o nh\u1eb1m \u0111\u01b0a ra c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 Th\u1ecb tr\u01b0\u1eddng C\u00f4ng ngh\u1ec7 Gi\u00e1o d\u1ee5c t\u1ea1i Vi\u1ec7t Nam, xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n v\u00e0 ph\u00e2n t\u00edch nh\u1eefng th\u00e1ch th\u1ee9c c\u0169ng nh\u01b0 c\u01a1 h\u1ed9i m\u00e0 C\u00f4ng ngh\u1ec7 Gi\u00e1o d\u1ee5c g\u1eb7p ph\u1ea3i.<\/span><\/p>\n<h2><b style=\"color: #333333;\">T\u1ed5ng quan v\u1ec1 EdTech tr\u00ean th\u1ebf gi\u1edbi v\u00e0 t\u1ea1i Vi\u1ec7t Nam<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Theo Nghi\u00ean c\u1ee9u v\u00e0 Th\u1ecb tr\u01b0\u1eddng (2022), gi\u00e1 tr\u1ecb c\u1ee7a quy m\u00f4 th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u l\u00e0 254,80 t\u1ef7 USD v\u00e0o n\u0103m 2021 v\u00e0 d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd \u0111\u1ea1t 605,40 t\u1ef7 USD v\u00e0o n\u0103m 2027 v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m (CAGR) s\u1ebd t\u0103ng 15,52% trong giai \u0111o\u1ea1n d\u1ef1 b\u00e1o. V\u1edbi s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a nh\u1eefng th\u00e1ch th\u1ee9c nh\u00e2n t\u1ea1o (AI) v\u00e0 s\u1ed1 h\u00f3a, th\u1ecb tr\u01b0\u1eddng EdTech to\u00e0n c\u1ea7u c\u00f3 cu\u1ed9c c\u00e1ch m\u1ea1ng k\u1ef9 thu\u1eadt s\u1ed1 kh\u00f4ng ng\u1eebng t\u0103ng t\u1ed1c. \u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn nh\u01b0 AI v\u00e0 Th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng (AR) s\u1ebd gi\u00fap th\u1ecb tr\u01b0\u1eddng Gi\u00e1o d\u1ee5c s\u1ed1 ph\u00e1t tri\u1ec3n m\u1ea1nh th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n tr\u00f2 ch\u01a1i h\u00f3a, m\u00f4 h\u00ecnh k\u1ebft h\u1ee3p v\u00e0 h\u1ecdc t\u1eadp d\u1ef1a tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng.\u00a0<\/span><\/p>\n<figure id=\"attachment_1101\" aria-describedby=\"caption-attachment-1101\" style=\"width: 701px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1101 size-full\" src=\"https:\/\/onschool.flatvn.com\/en\/wp-content\/uploads\/2023\/03\/edtech.jpg\" alt=\"T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng EdTech t\u1ea1i Vi\u1ec7t Nam\" width=\"701\" height=\"368\" srcset=\"https:\/\/onschool.edu.vn\/en\/wp-content\/uploads\/2023\/03\/edtech.jpg 701w, https:\/\/onschool.edu.vn\/en\/wp-content\/uploads\/2023\/03\/edtech-600x315.jpg 600w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><figcaption id=\"caption-attachment-1101\" class=\"wp-caption-text\">T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng EdTech t\u1ea1i Vi\u1ec7t Nam<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi khu v\u1ef1c Ch\u00e2u \u00c1 &#8211; Th\u00e1i B\u00ecnh D\u01b0\u01a1ng, qu\u00e1 tr\u00ecnh \u0111\u00f4 th\u1ecb h\u00f3a nhanh ch\u00f3ng c\u00f9ng v\u1edbi t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh\/internet cao s\u1ebd \u1ea3nh h\u01b0\u1edfng s\u00e2u s\u1eafc \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng EdTech.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1ec1 quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, Vi\u1ec7t Nam n\u1eb1m trong top 10 qu\u1ed1c gia c\u00f3 m\u1ee9c t\u0103ng tr\u01b0\u1edfng E-learning v\u01b0\u1ee3t b\u1eadc tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, l\u00ean t\u1edbi 44,3%.(Nghi\u00ean c\u1ee9u c\u1ee7a Ken 2019). C\u1ee5 th\u1ec3, th\u1ecb tr\u01b0\u1eddng d\u1ea1y h\u1ecdc tr\u1ef1c tuy\u1ebfn c\u1ee7a Vi\u1ec7t Nam ch\u1ea1m ng\u01b0\u1ee1ng 3 t\u1ef7 USD, th\u1ec3 hi\u1ec7n l\u00e0 &#8216;mi\u1ebfng b\u00e1nh&#8217; b\u00e9o b\u1edf m\u00e0 nhi\u1ec1u t\u1eadp \u0111o\u00e0n\/nh\u00e0 \u0111\u1ea7u t\u01b0 mu\u1ed1n chia s\u1ebb (Vietnambiz 2021) .<\/span><\/p>\n<h2><b style=\"color: #333333;\">L\u00fd do t\u1ea1o \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng c\u1ee7a EdTech t\u1ea1i Vi\u1ec7t Nam<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed9ng l\u1ef1c cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t b\u1eadc n\u00e0y l\u00e0 ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng chung c\u1ee7a Ch\u00e2u \u00c1 v\u00e0 \u0110\u00f4ng Nam \u00c1. Th\u1ee9 nh\u1ea5t, c\u00f3 s\u1ef1 gia t\u0103ng nhu c\u1ea7u v\u1ec1 n\u1ed9i dung \u0111a ph\u01b0\u01a1ng ti\u1ec7n, c\u00e1c l\u1ef1a ch\u1ecdn h\u1ecdc t\u1eadp ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 chi ph\u00ed th\u1ea5p (Ch\u00ednh ph\u1ee7 \u00dac 2020) . Li\u00ean quan \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 kinh t\u1ebf, m\u1ed9t t\u1ef7 l\u1ec7 l\u1edbn d\u00e2n s\u1ed1 tr\u1ebb , t\u1ef7 l\u1ec7 s\u1edf h\u1eefu thi\u1ebft b\u1ecb cao , t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng internet cao (Datareportal 2022) v\u00e0 T\u0103ng tr\u01b0\u1edfng kinh t\u1ebf \u0111\u01b0\u1ee3c duy tr\u00ec t\u1ed1t g\u00f3p ph\u1ea7n r\u1ea5t l\u1edbn v\u00e0o s\u1ef1 n\u1edf r\u1ed9 c\u1ee7a EdTech t\u1ea1i Vi\u1ec7t Nam.<\/span><\/p>\n<figure id=\"attachment_1103\" aria-describedby=\"caption-attachment-1103\" style=\"width: 740px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1103 size-medium\" src=\"https:\/\/onschool.flatvn.com\/en\/wp-content\/uploads\/2023\/03\/edtech-2023-report-02-870x470-1-740x400.png\" alt=\"\u0110\u1ed9ng l\u1ef1c ph\u00e1t tri\u1ec3n EdTech t\u1ea1i Vi\u1ec7t Nam\" width=\"740\" height=\"400\" srcset=\"https:\/\/onschool.edu.vn\/en\/wp-content\/uploads\/2023\/03\/edtech-2023-report-02-870x470-1-740x400.png 740w, https:\/\/onschool.edu.vn\/en\/wp-content\/uploads\/2023\/03\/edtech-2023-report-02-870x470-1-768x415.png 768w, https:\/\/onschool.edu.vn\/en\/wp-content\/uploads\/2023\/03\/edtech-2023-report-02-870x470-1-600x324.png 600w, https:\/\/onschool.edu.vn\/en\/wp-content\/uploads\/2023\/03\/edtech-2023-report-02-870x470-1.png 870w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption id=\"caption-attachment-1103\" class=\"wp-caption-text\">\u0110\u1ed9ng l\u1ef1c ph\u00e1t tri\u1ec3n EdTech t\u1ea1i Vi\u1ec7t Nam<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Th\u1ecb tr\u01b0\u1eddng EdTech t\u1ea1i Vi\u1ec7t Nam nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c c\u0169ng nh\u01b0 thay \u0111\u1ed5i quan \u0111i\u1ec3m t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c b\u1eadc ph\u1ee5 huynh. Ni\u1ec1m tin \u0111\u01b0\u1ee3c n\u00e2ng cao c\u00f2n do c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n v\u1edbi n\u1ec1n t\u1ea3ng h\u1ec7 th\u1ed1ng c\u00f4ng ngh\u1ec7 t\u1ed1t h\u01a1n m\u1ed9t ch\u00fat so v\u1edbi c\u00e1c n\u01b0\u1edbc kh\u00e1c trong khu v\u1ef1c. V\u1edbi s\u1ef1 nh\u1ea5n m\u1ea1nh m\u1ea1nh m\u1ebd v\u00e0o gi\u00e1o d\u1ee5c v\u00e0 kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn \u0111\u1ea1i d\u1ecbch COVID-19, ph\u1ee5 huynh v\u00e0 h\u1ecdc sinh c\u00f3 nhu c\u1ea7u l\u1edbn v\u1ec1 gi\u00e1o d\u1ee5c hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u1ed9c l\u1eadp c\u00f9ng v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 h\u1ecdc ngo\u1ea1i ng\u1eef. Ngo\u00e0i ra, do ngu\u1ed3n nh\u00e2n l\u1ef1c d\u1ed3i d\u00e0o v\u00e0 c\u1ea1nh tranh \u1edf Vi\u1ec7t Nam, c\u00e1c doanh nghi\u1ec7p c\u1ea7n \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch thu\u1eadn ti\u1ec7n v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n, th\u00fac \u0111\u1ea9y nhu c\u1ea7u c\u1ee7a EdTech.<\/span><\/p>\n<h2><b style=\"color: #333333;\">C\u00e1c ph\u00e2n kh\u00fac v\u00e0 s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 c\u1ee7a EdTech<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Edtech c\u00f3 4 m\u1ea3ng ch\u00ednh: n\u1ed9i dung (c\u00e1c b\u00e0i h\u1ecdc \u0111\u01b0\u1ee3c quay s\u1eb5n d\u01b0\u1edbi d\u1ea1ng video ho\u1eb7c ng\u00e2n h\u00e0ng \u0111\u1ec1 thi); live-class (l\u1edbp h\u1ecdc tr\u1ef1c tuy\u1ebfn v\u1edbi gi\u00e1o vi\u00ean, c\u00f3 th\u1ec3 h\u1ecdc tr\u1ef1c ti\u1ebfp ho\u1eb7c theo nh\u00f3m); OMO (m\u00f4 h\u00ecnh online k\u1ebft h\u1ee3p offline); B2B (gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd quy tr\u00ecnh cho tr\u01b0\u1eddng h\u1ecdc ho\u1eb7c t\u1ed5 ch\u1ee9c gi\u00e1o d\u1ee5c). Trong giai \u0111o\u1ea1n \u0111\u1ea7u, th\u1ecb tr\u01b0\u1eddng edtech Vi\u1ec7t Nam b\u1eaft \u0111\u1ea7u t\u1eeb n\u1ed9i dung v\u00e0 \u0111ang b\u1eaft \u0111\u1ea7u chuy\u1ec3n sang ph\u00e2n kh\u00fac l\u1edbp h\u1ecdc tr\u1ef1c ti\u1ebfp (B\u00e1o \u0110\u1ea7u T\u01b0 2021) . Theo th\u1ed1ng k\u00ea c\u1ee7a Edtech Landscape Vietnam, hi\u1ec7n c\u00f3 109 t\u1ed5 ch\u1ee9c kh\u1edfi nghi\u1ec7p \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng Edtech v\u1edbi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng ph\u00e2n kh\u00fac kh\u00e1c nhau t\u1ea1i Vi\u1ec7t Nam.<\/span><\/p>\n<h2><b style=\"color: #333333;\">C\u01a1 h\u1ed9i v\u00e0 Th\u00e1ch th\u1ee9c c\u1ee7a Th\u1ecb tr\u01b0\u1eddng EdTech t\u1ea1i Vi\u1ec7t Nam<\/b><\/h2>\n<h3><i><span style=\"font-weight: 400;\">C\u01a1 h\u1ed9i c\u1ee7a th\u1ecb tr\u01b0\u1eddng EdTech Vi\u1ec7t Nam<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">D\u00f9 nhi\u1ec1u c\u00e1i t\u00ean ra \u0111\u1eddi nh\u01b0ng c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 cho r\u1eb1ng h\u1ec7 sinh th\u00e1i EdTech Vi\u1ec7t Nam c\u00f2n non tr\u1ebb. Trong \u0111\u00f3, m\u1ea3ng thi\u1ebft k\u1ebf ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc v\u00e0 t\u00ecm ki\u1ebfm, so s\u00e1nh th\u00f4ng tin v\u1ec1 tr\u01b0\u1eddng, kh\u00f3a v\u1eabn c\u00f2n b\u1ecf ng\u1ecf. Ngo\u00e0i ra, t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng Internet t\u1ea1i Vi\u1ec7t Nam d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd t\u0103ng l\u00ean 75% v\u00e0o cu\u1ed1i n\u0103m 2023, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho vi\u1ec7c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng EdTech. Do \u0111\u00f3, c\u00e1c start-up trong l\u0129nh v\u1ef1c EdTech s\u1ebd ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n \u1edf nhi\u1ec1u ph\u00e2n kh\u00fac kh\u00e1c nhau, \u1edf nhi\u1ec1u \u0111\u1ecba ph\u01b0\u01a1ng kh\u00e1c nhau tr\u00ean c\u1ea3 n\u01b0\u1edbc. V\u1edbi m\u1ee9c chi trung b\u00ecnh cho gi\u00e1o d\u1ee5c hi\u1ec7n nay l\u00e0 40% t\u1ed5ng thu nh\u1eadp, ch\u1eafc ch\u1eafn ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t Nam s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n cho c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u00e1o d\u1ee5c trong t\u01b0\u01a1ng lai.<\/span><\/p>\n<figure id=\"attachment_1102\" aria-describedby=\"caption-attachment-1102\" style=\"width: 306px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1102 size-full\" src=\"https:\/\/onschool.flatvn.com\/en\/wp-content\/uploads\/2023\/03\/tai-xuong-1.jpg\" alt=\"C\u01a1 h\u1ed9i cho th\u1ecb tr\u01b0\u1eddng EdTech t\u1ea1i Vi\u1ec7t Nam\" width=\"306\" height=\"165\" \/><figcaption id=\"caption-attachment-1102\" class=\"wp-caption-text\">C\u01a1 h\u1ed9i cho th\u1ecb tr\u01b0\u1eddng EdTech t\u1ea1i Vi\u1ec7t Nam<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i m\u00e0 c\u00e1c EdTech start-up c\u1ea7n n\u1eafm b\u1eaft \u0111\u1ec3 \u0111\u01b0a ra nhi\u1ec1u gi\u1ea3i ph\u00e1p h\u1ecdc t\u1eadp th\u00f4ng minh, ti\u1ec7n \u00edch, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u h\u1ecdc t\u1eadp c\u1ee7a ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam. Quan tr\u1ecdng nh\u1ea5t, v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 s\u00e2u r\u1ed9ng c\u1ee7a ch\u00ednh ph\u1ee7 trong l\u0129nh v\u1ef1c Gi\u00e1o d\u1ee5c, \u0111\u1eb7c bi\u1ec7t l\u00e0 EdTech, th\u1ecb tr\u01b0\u1eddng h\u1ee9a h\u1eb9n nhi\u1ec1u ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n v\u00e0 khai th\u00e1c trong t\u01b0\u01a1ng lai. Gi\u1edbi ph\u00e2n t\u00edch cho r\u1eb1ng, hi\u1ec7n ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1ea5t cho c\u00e1c m\u00f4 h\u00ecnh kh\u1edfi nghi\u1ec7p l\u00e0 sinh vi\u00ean, nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng (m\u00f4 h\u00ecnh B2C) v\u00e0 tr\u01b0\u1eddng h\u1ecdc (m\u00f4 h\u00ecnh B2B). \u0110\u1eb7c bi\u1ec7t, s\u1ef1 n\u1edf r\u1ed9 c\u1ee7a c\u00e1c m\u00f4 h\u00ecnh \u0111\u1ea7u t\u01b0 gi\u00e1o d\u1ee5c t\u01b0 th\u1ee5c, tr\u01b0\u1eddng qu\u1ed1c t\u1ebf d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng thi\u1ebfu gi\u00e1o vi\u00ean l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c start-up c\u00f4ng ngh\u1ec7 gi\u00e1o d\u1ee5c.<\/span><\/p>\n<h3><i><span style=\"font-weight: 400;\">Th\u00e1ch th\u1ee9c c\u1ee7a th\u1ecb tr\u01b0\u1eddng EdTech Vi\u1ec7t Nam<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, th\u1ecb tr\u01b0\u1eddng EdTech t\u1ea1i Vi\u1ec7t Nam ch\u1eafc ch\u1eafn s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c kh\u00f4ng nh\u1ecf, kh\u00f4ng ch\u1ec9 \u0111\u00f2i h\u1ecfi s\u1ef1 ph\u00f9 h\u1ee3p m\u00e0 c\u00f2n c\u1ea7n s\u1ef1 ki\u00ean tr\u00ec \u0111\u1ec3 th\u00e0nh c\u00f4ng. D\u00f9 \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd t\u1ea1i Vi\u1ec7t Nam, EdTech v\u1eabn ph\u1ea3i c\u1ea1nh tranh gay g\u1eaft v\u1edbi c\u00e1ch h\u1ecdc truy\u1ec1n th\u1ed1ng v\u1ed1n v\u1eabn ph\u1ed5 bi\u1ebfn v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi th\u00f3i quen h\u1ecdc t\u1eadp c\u1ee7a ng\u01b0\u1eddi h\u1ecdc Vi\u1ec7t Nam. Th\u1ecb tr\u01b0\u1eddng edtech s\u00f4i \u0111\u1ed9ng c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi s\u1ef1 c\u1ea1nh tranh m\u1ea1nh m\u1ebd c\u1ee7a nhi\u1ec1u start-up trong l\u0129nh v\u1ef1c n\u00e0y v\u00e0 kh\u1ea3 n\u0103ng c\u00e1c start-up \u201c\u0103n theo\u201d c\u0169ng r\u1ea5t l\u1edbn, d\u1eabn \u0111\u1ebfn s\u1ef1 c\u1ea1nh tranh v\u1ec1 gi\u00e1 c\u1ee7a c\u00e1c c\u00f4ng ty n\u01b0\u1edbc ngo\u00e0i trong c\u1ea3 B2B (business to business). ) v\u00e0 m\u00f4 h\u00ecnh B2C (doanh nghi\u1ec7p t\u1edbi kh\u00e1ch h\u00e0ng).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, qu\u00e1 tr\u00ecnh b\u00e1n s\u1ea3n ph\u1ea9m v\u00e0o tr\u01b0\u1eddng h\u1ecdc (\u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c tr\u01b0\u1eddng c\u00f4ng l\u1eadp v\u1edbi ng\u00e2n s\u00e1ch eo h\u1eb9p) r\u1ea5t kh\u00f3 kh\u0103n, \u0111\u00f2i h\u1ecfi c\u00e1c start-up ph\u1ea3i bi\u1ebft ch\u1ecdn th\u1eddi \u0111i\u1ec3m gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 thuy\u1ebft ph\u1ee5c nh\u00e0 tr\u01b0\u1eddng d\u1ef1a tr\u00ean nh\u1eefng gi\u1ea3i ph\u00e1p \u0111\u1ed9t ph\u00e1. C\u00e1c start-up EdTech r\u1ea5t kh\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c doanh thu v\u00e0 l\u1ee3i nhu\u1eadn cao ngay t\u1eeb giai \u0111o\u1ea1n \u0111\u1ea7u \u0111\u1ea7u t\u01b0, b\u1edfi gi\u00e1o d\u1ee5c l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n. C\u00e1c c\u00f4ng ty c\u1ea7n \u00edt nh\u1ea5t 5 n\u0103m \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. Trong khi \u0111\u00f3, c\u00e1c qu\u1ef9 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m c\u0169ng v\u00f4 c\u00f9ng \u00e1p l\u1ef1c khi ph\u1ea3i ch\u1edd \u0111\u1ee3i th\u1eddi gian d\u00e0i \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0 v\u00e0o l\u0129nh v\u1ef1c n\u00e0y. B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c s\u1edf h\u1eefu m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 ki\u1ebfm ti\u1ec1n t\u1eeb nh\u1eefng ng\u01b0\u1eddi d\u00f9ng n\u00e0y,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u0169ng c\u1ea7n l\u01b0u \u00fd r\u1eb1ng vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i t\u1eeb d\u1ea1y h\u1ecdc tr\u1ef1c ti\u1ebfp sang d\u1ea1y h\u1ecdc tr\u1ef1c tuy\u1ebfn c\u00f2n thi\u1ebfu \u0111\u1ed3ng b\u1ed9. Tr\u00ean th\u1ef1c t\u1ebf, c\u00e1c tr\u01b0\u1eddng h\u1ecdc \u0111ang s\u1eed d\u1ee5ng nhi\u1ec1u n\u1ec1n t\u1ea3ng v\u00e0 \u1ee9ng d\u1ee5ng kh\u00e1c nhau, khi\u1ebfn vi\u1ec7c qu\u1ea3n l\u00fd l\u1edbp h\u1ecdc, ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3ng d\u1ea1y c\u0169ng nh\u01b0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 d\u1ea1y v\u00e0 h\u1ecdc tr\u1edf n\u00ean kh\u00f3 kh\u0103n v\u00e0 t\u1ed1n nhi\u1ec1u c\u00f4ng s\u1ee9c (Forbes 2021) , ch\u01b0a k\u1ec3 \u0111\u1ebfn nh\u1eefng t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ebfn s\u1ee9c kh\u1ecfe t\u1eeb vi\u1ec7c d\u1ea1y h\u1ecdc tr\u1ef1c tuy\u1ebfn. B\u00ean c\u1ea1nh \u0111\u00f3, c\u1ea7n x\u00e2y d\u1ef1ng h\u00e0nh lang ph\u00e1p l\u00fd chung theo quy \u0111\u1ecbnh v\u1ec1 b\u1ea3n quy\u1ec1n, s\u1edf h\u1eefu tr\u00ed tu\u1ec7, an to\u00e0n th\u00f4ng tin, giao d\u1ecbch \u0111i\u1ec7n t\u1eed\u2026 cho qu\u1ea3n l\u00fd t\u01b0 li\u1ec7u s\u1ed1 v\u00e0 s\u1edf h\u1eefu tr\u00ed tu\u1ec7.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u00ecn chung, gi\u00e1o d\u1ee5c hi\u1ec7n \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ef1 quan t\u00e2m t\u1ea1i Vi\u1ec7t Nam, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong l\u0129nh v\u1ef1c edtech. Ti\u1ec1m n\u0103ng v\u00e0 d\u01b0 \u0111\u1ecba ph\u00e1t tri\u1ec3n l\u00e0 r\u1ea5t l\u1edbn, nh\u01b0ng v\u1eabn c\u00f2n qu\u00e1 s\u1edbm \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 v\u00e0o ng\u00e0nh n\u00e0y c\u00f3 th\u1ef1c s\u1ef1 sinh l\u00e3i hay kh\u00f4ng, b\u1edfi d\u00f9 sao edtech v\u1eabn \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng \u201ckh\u00f3 nhai\u201d. C\u01a1 h\u1ed9i t\u1ed1t nh\u1ea5t ch\u1ec9 \u0111\u1ebfn v\u1edbi nh\u1eefng ai bi\u1ebft t\u1eadn d\u1ee5ng v\u00e0 th\u1ea5u hi\u1ec3u kh\u00f3 kh\u0103n.<\/span><\/p>\n<p>Discover healthy means to cope with anxiety, such as routine workout, deep breathing workouts, reflection, or taking part in pastimes <a href=\"https:\/\/cz.healthcareclub.net\/diabetes\/diaform\" target=\"_blank\" rel=\"noopener\">diaform+ cena<\/a> you take pleasure in.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u0129nh v\u1ef1c gi\u00e1o d\u1ee5c, \u0111\u1eb7c bi\u1ec7t l\u00e0 ng\u00e0nh d\u1ecdc th\u1ecb tr\u01b0\u1eddng EdTech, \u0111\u00e3 thu h\u00fat \u0111\u00e1ng k\u1ec3 s\u1ef1 ch\u00fa \u00fd c\u1ee7a c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1ec3 t\u00ecm ki\u1ebfm nhi\u1ec1u c\u01a1 h\u1ed9i h\u01a1n. EdTech, s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa Gi\u00e1o d\u1ee5c v\u00e0 C\u00f4ng ngh\u1ec7, v\u1eabn \u0111ang \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam v\u1edbi gi\u00e1 tr\u1ecb \u01b0\u1edbc&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1105,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[73],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/onschool.edu.vn\/en\/wp-json\/wp\/v2\/posts\/1099"}],"collection":[{"href":"https:\/\/onschool.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onschool.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onschool.edu.vn\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/onschool.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=1099"}],"version-history":[{"count":2,"href":"https:\/\/onschool.edu.vn\/en\/wp-json\/wp\/v2\/posts\/1099\/revisions"}],"predecessor-version":[{"id":3622,"href":"https:\/\/onschool.edu.vn\/en\/wp-json\/wp\/v2\/posts\/1099\/revisions\/3622"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onschool.edu.vn\/en\/wp-json\/wp\/v2\/media\/1105"}],"wp:attachment":[{"href":"https:\/\/onschool.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=1099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onschool.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=1099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onschool.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=1099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}